We work solely with smallholder farmers and support them throughout the cultivation and harvesting process. Pakistan’s agricultural landscape is rife with middlemen and commission agents, whose unscrupulous practices prevent the country from realising the full potential of its hardworking farmers.
Over the past few years, we have liberated many of these farmers from the influence and control of middlemen and will continue our practice of engaging directly with the people who cultivate and harvest our raw materials for years to come.